The GreenVille Project was born out of a passionate desire to consciously commit to being a part of the solution. Our goal is to take something as basic and fundamental as where people shop and how they consume and turn it into an extraordinary opportunity for change.

Larsen, Longoria Parker and Klein have teamed up to create one of the most dynamic new companies of this decade. Our success will positively impact each community we serve by acknowledging and balancing the triple bottom line. At the core of The GreenVille Project’s strategic positioning are the values of community and each individual’s responsibility to the environment. As socially responsible business leaders we will create profit without depleting our environment or exploiting the workforce.

Our vision is to take a holistic approach to creating a dynamic model for green retail centers that comply with the highest of environmental standards. Each GreenVille Project location will be LEED certified, cater to conscientious retailers, help educate our Retail Partner’s customer, benefit the community and reward its investors. The GreenVille Project is capable of delivering a sophisticated model for green retail development that can be replicated in communities across the country.

The ultimate goal is to create meaningful, measurable change in the attitudes and practices of the individuals, businesses and communities that we serve. We believe we have the power to change the landscape of commercial development, and in turn revolutionize the retail industry and the consumers who fuel it.